Cycling is dead...not at all!!!

for the past year german media(TV and print press) keep saying" Cycling is dead!!doping is killing the sport". For sure Doping is bad for any sport but Cycling is surly not dead.
EUROSPORT just had a record breaking Tour de France coverage
Eurosport draws superb reach of 63.3 million viewers for Tour de France
Eurosport's coverage of cycling's most prestigious event broke two audience records and drew sensational reach ratings across Europe, the Eurosport Group announced friday.

The channel scored a best-ever average LIVE audience of 1.8 million viewers for the whole 21-stage Tour de France which ended Sunday July 26 − double that of the 2008 Tour.

That landmark follows closely on the channel's record average LIVE audience for a single stage, which was achieved during the 15th stage of the Tour on Sunday 19 July, when Eurosport drew 2.8 million viewers.

Both these record feats serve to underline the channel's commitment to, and reputation for, top quality LIVE sports broadcasting. Fifty per cent of Eurosport's overall sports coverage is LIVE, with at least 8 hours of LIVE broadcasts per day − more than any other sports TV channel in Europe.

In addition to the record LIVE ratings, Eurosport also drew an excellent overall reach of 63.3 million* different viewers during its 156 hours of Tour de France coverage (including LIVE, highlights, magazine shows and news).

Arnaud Simon, Broadcast Director, says: "We are delighted to have broken these major Tour records. We have unrivalled LIVE coverage of cycling's biggest races and our sport and broadcasting expertise is one of the reasons for these record audience ratings.


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